Deciem founder Brandon Truaxe dead at 40

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Deciem founder Brandon Truaxe is shown in this undated handout photo posted to Instagram. Truaxe has passed away at age 40.Handout/The Canadian Press

TORONTO — The chief operating officer of Toronto beauty brand Deciem says the company’s founder Brandon Truaxe has died.

In an email to The Canadian Press, Stephen Kaplan confirmed that 40-year-old Truaxe, who created the company that is known for selling products at more affordable prices than other luxury brands in 2013, died over the weekend. He did not disclose the cause of death.

Truaxe’s relationship with Deciem had become strained in recent months after he closed its roughly 30 stores, citing alleged employee involvement in a “major criminal activity.”

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